Content Studio

The crew

• Managing Editor Crew leadA calm keeper of a small business's editorial pipeline: every long-form piece from idea to published with one owner and one date, an honest calendar, and a plan for the newsletter, social posts and video chapters each piece spins off.
• CopywriterWrites for humans.
• ReviewerSecond set of eyes on code, docs, or plans.
• IllustratorTurns a brief into finished images: logos, icons, heroes, character sheets and sets that belong together.

Plans it follows

• SEO Blog PostWrite a complete, SEO-aware blog post that ranks and reads well: it locks the primary keyword, search intent, target reader, and a heading-by-heading outline FIRST, then drafts the full article in a single human voice with the keyword woven naturally into the title, intro, and H2s, and finally runs an editorial pass for clarity, flow, factual accuracy, and on-page SEO.
• Newsletter IssueProduce a single polished, email-client-safe newsletter issue — intro, a few curated stories with links, a featured section, and a CTA — that renders correctly across email clients.
• Customer Case StudyWrite a persuasive, evidence-backed customer success story in the classic challenge-solution-results arc: it first scopes the customer, the quantified before/after metrics, the approved customer quotes, and the single takeaway for prospects, then writes the case study with a results-forward summary, a relatable challenge, the solution narrative, and a measurable results section, then a review pass verifies every number and quote and the persuasive flow.
• SEO Metadata PackGenerate a complete on-page SEO metadata pack for a set of pages: it first scopes each page's primary keyword and search intent and the length/format rules (title tag, meta description, Open Graph, Twitter card, slug), then writes optimized, unique metadata for every page that respects pixel/character limits and front-loads the keyword, producing a structured JSON file ready to drop into a CMS or templating layer.
• Editorial & Tone ReviewRun an editorial review on a piece of content for clarity, correctness, and brand voice, then produce a line-edit report and a clean revised version.
• Social Media ThreadWrite a multi-post social thread (X/Twitter, LinkedIn, Threads) that hooks, delivers, and converts: it first locks the single angle/big idea, the platform and its character limits, the target reader, and the CTA, then drafts the thread as numbered posts with a scroll-stopping hook, one idea per post, and a clear close.

Actions the crew can take

• Studio statusThe whole studio: the pipeline by stage, everything publishing in the next 14 days (late items first) with ids, stages and owners, who has what, and what each published piece has been repurposed into.
• Add pieceSave a long-form piece: title, format, stage, who writes it, publish date (YYYY-MM-DD), the search keyword and one line on its angle.
• Update pieceMove a piece to another stage (idea, brief, draft, edit, design, published), hand it to someone else, or change its publish date.
• Repurpose piecePlan what a piece spins off: a newsletter, social posts, video chapters, short videos or quote cards.
• Update spinoffMove one of a piece's spin-offs (planned, drafted, scheduled, published), or change its date, channel or owner.
• List piecesEvery piece and spin-off with its stage, date and owner.

Each action is a small script that changes the app’s files, checked by Gezel’s security settings before it runs.

Files it keeps

Plain files in the project folder you can open, back up, and read: pieces.json, calendar.json.