Competitive Analysis
Compare a set of competitors across consistent dimensions and turn the comparison into an actionable analysis: a planner locks the competitor set and the evaluation dimensions, a researcher fills a feature/positioning matrix with evidence-backed cells, and a copywriter writes the analysis with a clear recommendation and competitive gaps. The ordering matters because dimensions chosen after the research are cherry-picked, and a write-up without a complete matrix has holes a reader will spot; locking the same dimensions for every competitor up front forces an apples-to-apples comparison. Use this for competitor teardowns, market positioning, win/loss analysis, 'how do we compare to X and Y' questions, and feature/pricing comparisons across rivals.
How it runs
| # | Step | Who runs it | What happens |
|---|---|---|---|
| 1 | Dimension scope | Planner | lock the competitor set + comparison dimensions |
| 2 | Fill the matrix | Researcher | evidence-backed cell for every competitor x dimension |
| 3 | Write the analysis | Copywriter | narrative analysis + recommendation from the matrix |
| 4 | Evaluate | Reviewer | Grade the deliverable against every acceptance criterion. All pass → finish; any fail → loop back and fix the gap. |
| 5 | Finish | Developer | All acceptance criteria met. Stamp a short summary and report DONE. |
Say something like "competitive analysis" or "compare competitors" or "how do we stack up against" or "competitor teardown" or "market positioning analysis" in chat to start it.