Lifecycle Email Sequence
Design and build a multi-email lifecycle sequence (welcome, onboarding, nurture, re-engagement) that moves a subscriber from one stage to the next: it first maps the customer journey — entry trigger, the goal of each email, send timing/cadence, and the one CTA per email — then drafts every email's subject line, preview text, and body to its single goal, then builds the sequence into a client-safe, inline-styled HTML email set ready to load into an ESP. Covers email sequence, drip campaign, welcome series, onboarding emails, nurture sequence, and lifecycle marketing. Journey-mapping before writing is the point: a small model that assigns each email one job and one CTA avoids the redundant sequence where every email says the same thing and asks for everything at once.
How it runs
| # | Step | Who runs it | What happens |
|---|---|---|---|
| 1 | Journey scope | Planner | map the sequence: trigger, per-email goal, cadence, one CTA each |
| 2 | Draft the emails | Copywriter | write each email to its single goal and CTA |
| 3 | Build the email set | Developer | render the sequence to client-safe inline-styled HTML |
| 4 | Evaluate | Reviewer | Grade the deliverable against every acceptance criterion. All pass → finish; any fail → loop back and fix the gap. |
| 5 | Finish | Developer | All acceptance criteria met. Stamp a short summary and report DONE. |
Say something like "build an email sequence" or "welcome email series" or "drip campaign" or "nurture sequence" or "onboarding emails" in chat to start it.