gezel Gezel Handboek

Market & Landscape Scan

Survey a market or landscape and write a scan that sizes it, maps the players, and surfaces trends: a planner scopes the market boundary and the lenses (size, segments, players, trends, drivers, risks), a researcher gathers sized figures and landscape facts with sources, and a copywriter writes a structured landscape report. The ordering matters because a scan without a defined boundary mixes adjacent markets and inflates numbers, and one without locked lenses skips the dimensions a decision-maker needs; fixing boundary and lenses first keeps the scan focused and comparable. Use this for market landscape scans, industry overviews, TAM/segmentation reads, trend analyses, and 'give me the lay of the land in X' requests.

How it runs

#StepWho runs itWhat happens
1Scope the scanPlannerdefine the market boundary + analysis lenses
2Gather landscape factsResearchersized figures, players, and trends with sources
3Write the scanCopywriterstructured landscape report from the findings
4EvaluateReviewerGrade the deliverable against every acceptance criterion. All pass → finish; any fail → loop back and fix the gap.
5FinishDeveloperAll acceptance criteria met. Stamp a short summary and report DONE.

Say something like "market scan" or "landscape overview" or "lay of the land" or "industry analysis" or "market sizing and trends" in chat to start it.

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