gezel Gezel Handboek

Press Release

Write a professional, AP-style press release ready to send to journalists: it first locks the news angle, the five W's, the approved quote(s), and the boilerplate, then drafts the release in the standard format — dateline, inverted-pyramid lede, supporting body, quotes, boilerplate, and media contact — then a review pass enforces newsworthiness, factual accuracy, and house style. Covers press release, news announcement, PR writing, media release, product launch announcement, and corporate communications. The scope-first ordering is essential: a small model that pins the angle and quotes before drafting avoids the soft, promotional release that buries the news and no editor will run.

How it runs

#StepWho runs itWhat happens
1News scopePlannerlock the angle, five W's, approved quotes, and boilerplate
2Draft the releaseCopywriterwrite the release in standard inverted-pyramid format
3Editorial reviewReviewerenforce newsworthiness, accuracy, and AP-style format
4EvaluateReviewerGrade the deliverable against every acceptance criterion. All pass → finish; any fail → loop back and fix the gap.
5FinishDeveloperAll acceptance criteria met. Stamp a short summary and report DONE.

Say something like "write a press release" or "news announcement" or "media release" or "product launch pr" or "press announcement" in chat to start it.

Watch this article as a slideshow