Release Announcement
Write a public-facing release announcement that turns a shipped version into a compelling story for users — a blog-post / email-style piece that leads with the headline value, shows the marquee features with concrete before/after benefits, links to the full release notes and upgrade path, and ends with a clear call to action. A planner picks the 2-4 things actually worth announcing and the audience/channel, a copywriter writes the benefit-led announcement in the brand voice, and a reviewer checks it is accurate, on-message, and that every claim traces to a real shipped change. Use this for product launch posts, 'what's new' announcements, version launch emails, and changelog-to-marketing translations.
How it runs
| # | Step | Who runs it | What happens |
|---|---|---|---|
| 1 | Scope the announcement | Planner | pick the marquee items, audience, and channel |
| 2 | Write the announcement | Copywriter | benefit-led launch story in the brand voice |
| 3 | Review for accuracy and message | Reviewer | verify claims trace to shipped changes and tone is on-brand |
| 4 | Evaluate | Reviewer | Grade the deliverable against every acceptance criterion. All pass → finish; any fail → loop back and fix the gap. |
| 5 | Finish | Developer | All acceptance criteria met. Stamp a short summary and report DONE. |
Say something like "announce the release" or "what's new post" or "launch announcement" or "blog post for the new version" or "release marketing copy" in chat to start it.